{"id":9849,"date":"2025-08-26T05:22:40","date_gmt":"2025-08-26T05:22:40","guid":{"rendered":"https:\/\/rilca.mahidol.ac.th\/rilca360\/?p=9849"},"modified":"2025-08-26T05:23:09","modified_gmt":"2025-08-26T05:23:09","slug":"advertisingmessages","status":"publish","type":"post","link":"https:\/\/rilca.mahidol.ac.th\/rilca360\/advertisingmessages\/","title":{"rendered":"RILCA Talk: \u0e40\u0e23\u0e35\u0e22\u0e19\u0e23\u0e39\u0e49\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e43\u0e19\u0e22\u0e38\u0e04\u0e1b\u0e31\u0e08\u0e08\u0e38\u0e1a\u0e31\u0e19"},"content":{"rendered":"<p style=\"text-align: justify;\">\u0e27\u0e31\u0e19\u0e19\u0e35\u0e49 (\u0e27\u0e31\u0e19\u0e17\u0e35\u0e48 26 \u0e2a\u0e34\u0e07\u0e2b\u0e32\u0e04\u0e21 2568) \u0e2a\u0e16\u0e32\u0e1a\u0e31\u0e19\u0e27\u0e34\u0e08\u0e31\u0e22\u0e20\u0e32\u0e29\u0e32\u0e41\u0e25\u0e30\u0e27\u0e31\u0e12\u0e19\u0e18\u0e23\u0e23\u0e21\u0e40\u0e2d\u0e40\u0e0a\u0e35\u0e22 (RILCA) \u0e08\u0e31\u0e14\u0e01\u0e34\u0e08\u0e01\u0e23\u0e23\u0e21 RILCA Talk \u0e20\u0e32\u0e22\u0e43\u0e15\u0e49\u0e2b\u0e31\u0e27\u0e02\u0e49\u0e2d \u201cCreating \u2018I Want It!\u2019: Advertising Messages and Consumer Behavior\u201d \u0e42\u0e14\u0e22\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e40\u0e01\u0e35\u0e22\u0e23\u0e15\u0e34\u0e08\u0e32\u0e01 Prof. Dr. Sachiko Ohno \u0e08\u0e32\u0e01 Wako University \u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e0d\u0e35\u0e48\u0e1b\u0e38\u0e48\u0e19 \u0e21\u0e32\u0e40\u0e1b\u0e47\u0e19\u0e27\u0e34\u0e17\u0e22\u0e32\u0e01\u0e23\u0e1e\u0e34\u0e40\u0e28\u0e29 \u0e1e\u0e39\u0e14\u0e04\u0e38\u0e22\u0e41\u0e25\u0e01\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e40\u0e23\u0e35\u0e22\u0e19\u0e23\u0e39\u0e49\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e01\u0e31\u0e1a\u0e41\u0e19\u0e27\u0e04\u0e34\u0e14\u0e41\u0e25\u0e30\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e14\u0e49\u0e32\u0e19\u0e42\u0e06\u0e29\u0e13\u0e32 \u0e23\u0e27\u0e21\u0e16\u0e36\u0e07\u0e1c\u0e25\u0e01\u0e23\u0e30\u0e17\u0e1a\u0e02\u0e2d\u0e07\u0e02\u0e49\u0e2d\u0e04\u0e27\u0e32\u0e21\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e15\u0e48\u0e2d\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04 \u0e13 \u0e2b\u0e49\u0e2d\u0e07 Co-working Space \u0e0a\u0e31\u0e49\u0e19 1 \u0e41\u0e25\u0e30\u0e1c\u0e48\u0e32\u0e19\u0e23\u0e30\u0e1a\u0e1a\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c Zoom<\/p>\n<p style=\"text-align: justify;\">\u0e01\u0e34\u0e08\u0e01\u0e23\u0e23\u0e21 RILCA Talk \u0e04\u0e23\u0e31\u0e49\u0e07\u0e19\u0e35\u0e49\u0e40\u0e1b\u0e34\u0e14\u0e42\u0e2d\u0e01\u0e32\u0e2a\u0e43\u0e2b\u0e49\u0e1c\u0e39\u0e49\u0e40\u0e02\u0e49\u0e32\u0e23\u0e48\u0e27\u0e21\u0e41\u0e25\u0e01\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e04\u0e27\u0e32\u0e21\u0e04\u0e34\u0e14\u0e40\u0e2b\u0e47\u0e19 \u0e16\u0e32\u0e21\u2013\u0e15\u0e2d\u0e1a \u0e41\u0e25\u0e30\u0e23\u0e31\u0e1a\u0e1f\u0e31\u0e07\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e15\u0e23\u0e07\u0e08\u0e32\u0e01\u0e1c\u0e39\u0e49\u0e40\u0e0a\u0e35\u0e48\u0e22\u0e27\u0e0a\u0e32\u0e0d\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e19\u0e32\u0e19\u0e32\u0e0a\u0e32\u0e15\u0e34 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e04\u0e27\u0e32\u0e21\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e01\u0e31\u0e1a\u0e1a\u0e17\u0e1a\u0e32\u0e17\u0e02\u0e2d\u0e07\u0e02\u0e49\u0e2d\u0e04\u0e27\u0e32\u0e21\u0e42\u0e06\u0e29\u0e13\u0e32\u0e15\u0e48\u0e2d\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04 \u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e17\u0e35\u0e48\u0e2a\u0e48\u0e07\u0e1c\u0e25\u0e15\u0e48\u0e2d\u0e04\u0e27\u0e32\u0e21\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e0b\u0e37\u0e49\u0e2d \u0e2d\u0e35\u0e01\u0e17\u0e31\u0e49\u0e07\u0e22\u0e31\u0e07\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e41\u0e23\u0e07\u0e1a\u0e31\u0e19\u0e14\u0e32\u0e25\u0e43\u0e08\u0e41\u0e25\u0e30\u0e41\u0e19\u0e27\u0e17\u0e32\u0e07\u0e43\u0e19\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e22\u0e38\u0e01\u0e15\u0e4c\u0e43\u0e0a\u0e49\u0e41\u0e19\u0e27\u0e04\u0e34\u0e14\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e2a\u0e23\u0e23\u0e04\u0e4c\u0e43\u0e19\u0e1a\u0e23\u0e34\u0e1a\u0e17\u0e1b\u0e31\u0e08\u0e08\u0e38\u0e1a\u0e31\u0e19 Prof. Dr. Sachiko Ohno \u0e40\u0e1b\u0e47\u0e19\u0e1c\u0e39\u0e49\u0e40\u0e0a\u0e35\u0e48\u0e22\u0e27\u0e0a\u0e32\u0e0d\u0e14\u0e49\u0e32\u0e19\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04 (Consumer Behavior) \u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14 (Marketing) \u0e42\u0e14\u0e22\u0e07\u0e32\u0e19\u0e27\u0e34\u0e08\u0e31\u0e22\u0e02\u0e2d\u0e07\u0e17\u0e48\u0e32\u0e19\u0e21\u0e38\u0e48\u0e07\u0e40\u0e19\u0e49\u0e19\u0e44\u0e1b\u0e17\u0e35\u0e48\u0e01\u0e32\u0e23\u0e28\u0e36\u0e01\u0e29\u0e32\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04 \u0e23\u0e27\u0e21\u0e16\u0e36\u0e07\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e17\u0e35\u0e48\u0e01\u0e23\u0e30\u0e15\u0e38\u0e49\u0e19\u0e2d\u0e32\u0e23\u0e21\u0e13\u0e4c \u0e19\u0e2d\u0e01\u0e08\u0e32\u0e01\u0e19\u0e35\u0e49 \u0e17\u0e48\u0e32\u0e19\u0e21\u0e35\u0e1c\u0e25\u0e07\u0e32\u0e19\u0e15\u0e35\u0e1e\u0e34\u0e21\u0e1e\u0e4c\u0e43\u0e19\u0e27\u0e32\u0e23\u0e2a\u0e32\u0e23\u0e27\u0e34\u0e0a\u0e32\u0e01\u0e32\u0e23\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e19\u0e32\u0e19\u0e32\u0e0a\u0e32\u0e15\u0e34\u0e2b\u0e25\u0e32\u0e22\u0e09\u0e1a\u0e31\u0e1a \u0e41\u0e25\u0e30\u0e21\u0e35\u0e1a\u0e17\u0e1a\u0e32\u0e17\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e43\u0e19\u0e27\u0e07\u0e01\u0e32\u0e23\u0e27\u0e34\u0e0a\u0e32\u0e01\u0e32\u0e23\u0e43\u0e19\u0e10\u0e32\u0e19\u0e30\u0e2a\u0e21\u0e32\u0e0a\u0e34\u0e01\u0e02\u0e2d\u0e07\u0e2a\u0e21\u0e32\u0e04\u0e21\u0e15\u0e48\u0e32\u0e07 \u0e46 \u0e40\u0e0a\u0e48\u0e19 \u0e2a\u0e21\u0e32\u0e04\u0e21\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e0d\u0e35\u0e48\u0e1b\u0e38\u0e48\u0e19 (Japan Marketing Academy) \u0e41\u0e25\u0e30\u0e2a\u0e21\u0e32\u0e04\u0e21\u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23\u0e0d\u0e35\u0e48\u0e1b\u0e38\u0e48\u0e19 (Nippon Academy of Management) \u0e2d\u0e35\u0e01\u0e17\u0e31\u0e49\u0e07\u0e22\u0e31\u0e07\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e23\u0e32\u0e07\u0e27\u0e31\u0e25\u0e08\u0e32\u0e01\u0e1c\u0e25\u0e07\u0e32\u0e19\u0e27\u0e34\u0e08\u0e31\u0e22\u0e17\u0e35\u0e48\u0e42\u0e14\u0e14\u0e40\u0e14\u0e48\u0e19\u0e14\u0e49\u0e32\u0e19\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e41\u0e25\u0e30\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04<\/p>\n<p style=\"text-align: justify;\">RILCA Talk: Exploring Consumer Behavior and Marketing in the Modern Era<\/p>\n<p style=\"text-align: justify;\">On August 26, 2025, the Research Institute for Languages and Cultures of Asia (RILCA) hosted a RILCA Talk titled \u201cCreating \u2018I Want It!\u2019: Advertising Messages and Consumer Behavior,\u201d featuring Prof. Dr. Sachiko Ohno from Wako University, Japan, as a special guest speaker, who shared her expertise on advertising strategies and their effects on consumer behavior, and the event took place at the Co-working Space on the 1st floor while also being accessible online via Zoom.<\/p>\n<p style=\"text-align: center;\"><code id=\"envira_shortcode_id_9836\"><div id=\"envira-gallery-wrap-9836\" class=\"envira-gallery-wrap envira-gallery-theme-base envira-lightbox-theme-base\" itemscope itemtype=\"https:\/\/schema.org\/ImageGallery\"><div data-row-height=\"150\" data-gallery-theme=\"normal\" id=\"envira-gallery-9836\" class=\"envira-gallery-public envira-gallery-justified-public envira-gallery-0-columns envira-clear enviratope envira-gallery-css-animations\" data-envira-columns=\"0\"><div id=\"envira-gallery-item-9837\" class=\"envira-gallery-item enviratope-item envira-gallery-item-1 envira-lazy-load\" style=\"padding-left: 5px; padding-bottom: 10px; padding-right: 5px;\"  itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><div class=\"envira-gallery-item-inner\"><div class=\"envira-gallery-position-overlay  envira-gallery-top-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-top-right\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-right\"><\/div><a href=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-01.jpg\" class=\"envira-gallery-9836 envira-gallery-link\" rel=\"enviragallery9836\" title=\"20250826-AdvertisingMessages-01\" data-envira-caption=\"20250826-AdvertisingMessages-01\" data-envira-retina=\"\" data-thumbnail=\"\"  itemprop=\"contentUrl\"><img decoding=\"async\" id=\"envira-gallery-image-9837\" class=\"envira-gallery-image envira-gallery-image-1 envira-normal envira-lazy\" data-envira-index=\"1\" src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-01-1024x683-640x480.jpg\" data-envira-src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-01-1024x683-640x480.jpg\" data-envira-gallery-id=\"9836\" data-envira-item-id=\"9837\" data-envira-caption=\"20250826-AdvertisingMessages-01\" alt=\"\" title=\"20250826-AdvertisingMessages-01\"  itemprop=\"thumbnailUrl\" data-envira-srcset=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-01-1024x683-640x480.jpg 400w,https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-01-1024x683-640x480.jpg 2x\" data-envira-width=\"300\" data-envira-height=\"200\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-safe-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/a><\/div><\/div><div id=\"envira-gallery-item-9838\" class=\"envira-gallery-item enviratope-item envira-gallery-item-2 envira-lazy-load\" style=\"padding-left: 5px; padding-bottom: 10px; padding-right: 5px;\"  itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><div class=\"envira-gallery-item-inner\"><div class=\"envira-gallery-position-overlay  envira-gallery-top-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-top-right\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-right\"><\/div><a href=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-02.jpg\" class=\"envira-gallery-9836 envira-gallery-link\" rel=\"enviragallery9836\" title=\"20250826-AdvertisingMessages-02\" data-envira-caption=\"20250826-AdvertisingMessages-02\" data-envira-retina=\"\" data-thumbnail=\"\"  itemprop=\"contentUrl\"><img decoding=\"async\" id=\"envira-gallery-image-9838\" class=\"envira-gallery-image envira-gallery-image-2 envira-normal envira-lazy\" data-envira-index=\"2\" src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-02-1024x683-640x480.jpg\" data-envira-src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-02-1024x683-640x480.jpg\" data-envira-gallery-id=\"9836\" data-envira-item-id=\"9838\" data-envira-caption=\"20250826-AdvertisingMessages-02\" alt=\"\" title=\"20250826-AdvertisingMessages-02\"  itemprop=\"thumbnailUrl\" data-envira-srcset=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-02-1024x683-640x480.jpg 400w,https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-02-1024x683-640x480.jpg 2x\" data-envira-width=\"300\" data-envira-height=\"200\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-safe-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/a><\/div><\/div><div id=\"envira-gallery-item-9839\" class=\"envira-gallery-item enviratope-item envira-gallery-item-3 envira-lazy-load\" style=\"padding-left: 5px; padding-bottom: 10px; padding-right: 5px;\"  itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><div class=\"envira-gallery-item-inner\"><div class=\"envira-gallery-position-overlay  envira-gallery-top-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-top-right\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-right\"><\/div><a href=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-03.jpg\" class=\"envira-gallery-9836 envira-gallery-link\" rel=\"enviragallery9836\" title=\"20250826-AdvertisingMessages-03\" data-envira-caption=\"20250826-AdvertisingMessages-03\" data-envira-retina=\"\" data-thumbnail=\"\"  itemprop=\"contentUrl\"><img decoding=\"async\" id=\"envira-gallery-image-9839\" class=\"envira-gallery-image envira-gallery-image-3 envira-normal envira-lazy\" data-envira-index=\"3\" src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-03-1024x683-640x480.jpg\" data-envira-src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-03-1024x683-640x480.jpg\" data-envira-gallery-id=\"9836\" data-envira-item-id=\"9839\" data-envira-caption=\"20250826-AdvertisingMessages-03\" alt=\"\" title=\"20250826-AdvertisingMessages-03\"  itemprop=\"thumbnailUrl\" data-envira-srcset=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-03-1024x683-640x480.jpg 400w,https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-03-1024x683-640x480.jpg 2x\" data-envira-width=\"300\" data-envira-height=\"200\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-safe-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/a><\/div><\/div><div id=\"envira-gallery-item-9840\" class=\"envira-gallery-item enviratope-item envira-gallery-item-4 envira-lazy-load\" style=\"padding-left: 5px; padding-bottom: 10px; padding-right: 5px;\"  itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><div class=\"envira-gallery-item-inner\"><div class=\"envira-gallery-position-overlay  envira-gallery-top-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-top-right\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-right\"><\/div><a href=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-04.jpg\" class=\"envira-gallery-9836 envira-gallery-link\" rel=\"enviragallery9836\" title=\"20250826-AdvertisingMessages-04\" data-envira-caption=\"20250826-AdvertisingMessages-04\" data-envira-retina=\"\" data-thumbnail=\"\"  itemprop=\"contentUrl\"><img decoding=\"async\" id=\"envira-gallery-image-9840\" class=\"envira-gallery-image envira-gallery-image-4 envira-normal envira-lazy\" data-envira-index=\"4\" src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-04-1024x683-640x480.jpg\" data-envira-src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-04-1024x683-640x480.jpg\" data-envira-gallery-id=\"9836\" data-envira-item-id=\"9840\" data-envira-caption=\"20250826-AdvertisingMessages-04\" alt=\"\" title=\"20250826-AdvertisingMessages-04\"  itemprop=\"thumbnailUrl\" data-envira-srcset=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-04-1024x683-640x480.jpg 400w,https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-04-1024x683-640x480.jpg 2x\" data-envira-width=\"300\" data-envira-height=\"200\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-safe-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/a><\/div><\/div><div id=\"envira-gallery-item-9841\" class=\"envira-gallery-item enviratope-item envira-gallery-item-5 envira-lazy-load\" style=\"padding-left: 5px; padding-bottom: 10px; padding-right: 5px;\"  itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><div class=\"envira-gallery-item-inner\"><div class=\"envira-gallery-position-overlay  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data-envira-src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-05-1024x683-640x480.jpg\" data-envira-gallery-id=\"9836\" data-envira-item-id=\"9841\" data-envira-caption=\"20250826-AdvertisingMessages-05\" alt=\"\" title=\"20250826-AdvertisingMessages-05\"  itemprop=\"thumbnailUrl\" data-envira-srcset=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-05-1024x683-640x480.jpg 400w,https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-05-1024x683-640x480.jpg 2x\" data-envira-width=\"300\" data-envira-height=\"200\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-safe-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/a><\/div><\/div><div id=\"envira-gallery-item-9842\" class=\"envira-gallery-item enviratope-item 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envira-gallery-image-6 envira-normal envira-lazy\" data-envira-index=\"6\" src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-06-1024x683-640x480.jpg\" data-envira-src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-06-1024x683-640x480.jpg\" data-envira-gallery-id=\"9836\" data-envira-item-id=\"9842\" data-envira-caption=\"20250826-AdvertisingMessages-06\" alt=\"\" title=\"20250826-AdvertisingMessages-06\"  itemprop=\"thumbnailUrl\" data-envira-srcset=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-06-1024x683-640x480.jpg 400w,https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-06-1024x683-640x480.jpg 2x\" data-envira-width=\"300\" data-envira-height=\"200\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-safe-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/a><\/div><\/div><div id=\"envira-gallery-item-9843\" class=\"envira-gallery-item enviratope-item envira-gallery-item-7 envira-lazy-load\" style=\"padding-left: 5px; padding-bottom: 10px; padding-right: 5px;\"  itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><div class=\"envira-gallery-item-inner\"><div class=\"envira-gallery-position-overlay  envira-gallery-top-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-top-right\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-right\"><\/div><a href=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-07.jpg\" class=\"envira-gallery-9836 envira-gallery-link\" rel=\"enviragallery9836\" title=\"20250826-AdvertisingMessages-07\" data-envira-caption=\"20250826-AdvertisingMessages-07\" data-envira-retina=\"\" data-thumbnail=\"\"  itemprop=\"contentUrl\"><img decoding=\"async\" id=\"envira-gallery-image-9843\" class=\"envira-gallery-image envira-gallery-image-7 envira-normal envira-lazy\" data-envira-index=\"7\" src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-07-1024x683-640x480.jpg\" data-envira-src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-07-1024x683-640x480.jpg\" data-envira-gallery-id=\"9836\" data-envira-item-id=\"9843\" data-envira-caption=\"20250826-AdvertisingMessages-07\" alt=\"\" title=\"20250826-AdvertisingMessages-07\"  itemprop=\"thumbnailUrl\" data-envira-srcset=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-07-1024x683-640x480.jpg 400w,https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-07-1024x683-640x480.jpg 2x\" data-envira-width=\"300\" data-envira-height=\"200\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-safe-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/a><\/div><\/div><div id=\"envira-gallery-item-9844\" class=\"envira-gallery-item enviratope-item envira-gallery-item-8 envira-lazy-load\" style=\"padding-left: 5px; padding-bottom: 10px; padding-right: 5px;\"  itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><div class=\"envira-gallery-item-inner\"><div class=\"envira-gallery-position-overlay  envira-gallery-top-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-top-right\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-right\"><\/div><a href=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-08.jpg\" class=\"envira-gallery-9836 envira-gallery-link\" rel=\"enviragallery9836\" title=\"20250826-AdvertisingMessages-08\" data-envira-caption=\"20250826-AdvertisingMessages-08\" data-envira-retina=\"\" data-thumbnail=\"\"  itemprop=\"contentUrl\"><img decoding=\"async\" id=\"envira-gallery-image-9844\" class=\"envira-gallery-image envira-gallery-image-8 envira-normal envira-lazy\" data-envira-index=\"8\" src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-08-1024x683-640x480.jpg\" data-envira-src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-08-1024x683-640x480.jpg\" data-envira-gallery-id=\"9836\" data-envira-item-id=\"9844\" data-envira-caption=\"20250826-AdvertisingMessages-08\" alt=\"\" title=\"20250826-AdvertisingMessages-08\"  itemprop=\"thumbnailUrl\" data-envira-srcset=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-08-1024x683-640x480.jpg 400w,https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-08-1024x683-640x480.jpg 2x\" data-envira-width=\"300\" data-envira-height=\"200\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-safe-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/a><\/div><\/div><div id=\"envira-gallery-item-9845\" class=\"envira-gallery-item enviratope-item envira-gallery-item-9 envira-lazy-load\" style=\"padding-left: 5px; padding-bottom: 10px; padding-right: 5px;\"  itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><div class=\"envira-gallery-item-inner\"><div class=\"envira-gallery-position-overlay  envira-gallery-top-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-top-right\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-right\"><\/div><a href=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-09.jpg\" class=\"envira-gallery-9836 envira-gallery-link\" rel=\"enviragallery9836\" title=\"20250826-AdvertisingMessages-09\" data-envira-caption=\"20250826-AdvertisingMessages-09\" data-envira-retina=\"\" data-thumbnail=\"\"  itemprop=\"contentUrl\"><img decoding=\"async\" id=\"envira-gallery-image-9845\" class=\"envira-gallery-image envira-gallery-image-9 envira-normal envira-lazy\" data-envira-index=\"9\" src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-09-1024x683-640x480.jpg\" data-envira-src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-09-1024x683-640x480.jpg\" data-envira-gallery-id=\"9836\" data-envira-item-id=\"9845\" data-envira-caption=\"20250826-AdvertisingMessages-09\" alt=\"\" title=\"20250826-AdvertisingMessages-09\"  itemprop=\"thumbnailUrl\" data-envira-srcset=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-09-1024x683-640x480.jpg 400w,https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-09-1024x683-640x480.jpg 2x\" data-envira-width=\"300\" data-envira-height=\"200\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-safe-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/a><\/div><\/div><div id=\"envira-gallery-item-9846\" class=\"envira-gallery-item enviratope-item envira-gallery-item-10 envira-lazy-load\" style=\"padding-left: 5px; padding-bottom: 10px; padding-right: 5px;\"  itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><div class=\"envira-gallery-item-inner\"><div class=\"envira-gallery-position-overlay  envira-gallery-top-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-top-right\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-right\"><\/div><a href=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-10.jpg\" class=\"envira-gallery-9836 envira-gallery-link\" rel=\"enviragallery9836\" title=\"20250826-AdvertisingMessages-10\" data-envira-caption=\"20250826-AdvertisingMessages-10\" data-envira-retina=\"\" data-thumbnail=\"\"  itemprop=\"contentUrl\"><img decoding=\"async\" id=\"envira-gallery-image-9846\" class=\"envira-gallery-image envira-gallery-image-10 envira-normal envira-lazy\" data-envira-index=\"10\" src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-10-1024x683-640x480.jpg\" data-envira-src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-10-1024x683-640x480.jpg\" data-envira-gallery-id=\"9836\" data-envira-item-id=\"9846\" data-envira-caption=\"20250826-AdvertisingMessages-10\" alt=\"\" title=\"20250826-AdvertisingMessages-10\"  itemprop=\"thumbnailUrl\" data-envira-srcset=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-10-1024x683-640x480.jpg 400w,https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-10-1024x683-640x480.jpg 2x\" data-envira-width=\"300\" data-envira-height=\"200\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-safe-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/\/\/\/\/yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/a><\/div><\/div><div id=\"envira-gallery-item-9847\" class=\"envira-gallery-item enviratope-item envira-gallery-item-11 envira-lazy-load\" style=\"padding-left: 5px; padding-bottom: 10px; padding-right: 5px;\"  itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><div class=\"envira-gallery-item-inner\"><div class=\"envira-gallery-position-overlay  envira-gallery-top-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-top-right\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-left\"><\/div><div class=\"envira-gallery-position-overlay  envira-gallery-bottom-right\"><\/div><a href=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-11.jpg\" class=\"envira-gallery-9836 envira-gallery-link\" rel=\"enviragallery9836\" title=\"20250826-AdvertisingMessages-11\" 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src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-03.jpg\" alt=\"\" \/><img decoding=\"async\" src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-04.jpg\" alt=\"\" \/><img decoding=\"async\" src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-05.jpg\" alt=\"\" \/><img decoding=\"async\" src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-06.jpg\" alt=\"\" \/><img decoding=\"async\" src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-07.jpg\" alt=\"\" \/><img decoding=\"async\" src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-08.jpg\" alt=\"\" \/><img decoding=\"async\" src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-09.jpg\" alt=\"\" \/><img decoding=\"async\" src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-10.jpg\" alt=\"\" \/><img decoding=\"async\" src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-11.jpg\" alt=\"\" \/><img decoding=\"async\" src=\"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-content\/uploads\/2025\/08\/20250826-AdvertisingMessages-12.jpg\" alt=\"\" \/><\/noscript><\/code><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0e27\u0e31\u0e19\u0e19\u0e35\u0e49 (\u0e27\u0e31\u0e19\u0e17\u0e35\u0e48 26 \u0e2a\u0e34\u0e07\u0e2b\u0e32\u0e04\u0e21 2568) \u0e2a\u0e16\u0e32\u0e1a\u0e31\u0e19\u0e27\u0e34\u0e08\u0e31\u0e22\u0e20\u0e32\u0e29\u0e32\u0e41\u0e25\u0e30\u0e27\u0e31\u0e12\u0e19\u0e18\u0e23\u0e23\u0e21\u0e40\u0e2d\u0e40\u0e0a\u0e35\u0e22 (RILCA) \u0e08\u0e31\u0e14\u0e01\u0e34\u0e08\u0e01\u0e23\u0e23\u0e21 RILCA Talk \u0e20\u0e32\u0e22\u0e43\u0e15\u0e49\u0e2b\u0e31\u0e27\u0e02\u0e49\u0e2d \u201cCreating \u2018I Want It!\u2019: Advertising Messages and Consumer Behavior\u201d<\/p>\n","protected":false},"author":2,"featured_media":9837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[8],"tags":[],"_links":{"self":[{"href":"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-json\/wp\/v2\/posts\/9849"}],"collection":[{"href":"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-json\/wp\/v2\/comments?post=9849"}],"version-history":[{"count":1,"href":"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-json\/wp\/v2\/posts\/9849\/revisions"}],"predecessor-version":[{"id":9850,"href":"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-json\/wp\/v2\/posts\/9849\/revisions\/9850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-json\/wp\/v2\/media\/9837"}],"wp:attachment":[{"href":"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-json\/wp\/v2\/media?parent=9849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-json\/wp\/v2\/categories?post=9849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rilca.mahidol.ac.th\/rilca360\/wp-json\/wp\/v2\/tags?post=9849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}